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DM automation for Instagram and Messenger

Reply to comments and messages with a DM. Collect leads and send links while you get on with your business.

A potter shaping a bowl on the wheel in her studio

Example: someone comments “link” on your Instagram or Facebook post. Every Sent sends them your link in a DM or on Messenger, replies to their comment, and hearts their thank-you.

Start with a prebuilt template that’s ready to use

Each template is a full automation for Instagram, Messenger or both. Change the words and set it live.

InstagramMessenger

“I want everyone who comments to get my link”

Pick a word like LINK. Anyone who comments it gets your link in a DM, plus a reply under their comment so others know to ask.

See how it works: “I want everyone who comments to get my link”

Example on Instagram: three people comment “link” and each one gets a reply saying the link is in their DMs.

InstagramMessenger

“I want to grow my email list”

Offer a free guide. They send their email in the chat and get the guide right there. Every email lands in your contacts, ready to export.

See how it works: “I want to grow my email list”

Example on Instagram: someone asks for a free guide, replies with their email and gets the guide.

InstagramMessenger

“I’m done answering ‘how much?’ all day”

Anyone who comments asking the price gets it in a DM. One tap to order, or they can ask you a question.

See how it works: “I’m done answering ‘how much?’ all day”

Example on Facebook: someone comments asking the price, gets it in Messenger and taps to order.

InstagramMessenger

“I can’t keep up with my messages”

Greet everyone who messages you. They tap to get your link or to reach you.

See how it works: “I can’t keep up with my messages”

Example on Messenger: someone messages your Page, gets a greeting, taps Learn more and gets your website link.

Build automations step by step. Every step reads like a sentence

When someone comments GUIDE on any post, DM them your free guide.

A demo of the builder. Nothing is saved or sent.

Stuck?

When a DM doesn’t go out, you’ll know why

Meta has strict rules about automated messages. So if a comment or message is skipped or stopped, you’ll see the reason and how to fix it.

Post going viral? We stay within Meta’s limits and gradually send all the DMs over time.

Example: the Activity page lists each comment and message from Instagram and Facebook with what happened to it: sent, waiting for the hourly limit, stopped because it was over 24 hours since their last message, or skipped because no keyword matched.

See what works

How many tapped, opened your link or reached your goal, and where the rest stopped.

Example: an automation that sends a link reached 1,284 people in 30 days, 862 on Instagram and 422 on Facebook. 64% tapped, 41% opened the link and 13% reached the goal, worth $3,240. 41 stopped because it was over 24 hours since their last message.

Questions

Will this get my account banned?

Every Sent uses Meta’s official APIs for Instagram and Messenger, the same ones Meta approves for business tools, and paces DMs to stay within Meta’s limits.

Do I need a Facebook Page?

Only for Messenger. Instagram connects with Instagram Login and needs a Business or Creator account.

Can I try it before I pay?

Yes. Connect Instagram or a Facebook Page and send your first automated DM free. When you pick a plan, the first 7 days are free.

What counts toward my DM limit?

Every automated DM that Instagram or Messenger accepts counts. That’s the first DM to a comment and each automated message after it. Public comment replies, reactions and messages your team types don’t count.

What happens if I hit the limit?

We alert you at 80% and at 100%. Sending doesn’t stop. We get in touch about a plan that fits.

Can I cancel anytime?

Yes, from Billing in the app. Your plan runs to the end of the period you paid for.

Can I take my leads with me?

Yes. Send any data through webhooks, export your contacts to CSV whenever you want, and download any chat.

Try it on your next post

No card needed to start.